Kid Pass Benefit Corporation · for companies
Growing better for the People, for the Culture, for the Future, for the Planet.
We turn your company’s social-responsibility investment into measurable impact: cultural and educational experiences for people, families and territories, reportable in your sustainability statement.
Source: Kid Pass Impact Report 2025, period 1 January – 31 December 2025.
One ecosystem, four impact pillars
Kid Pass is a Benefit Corporation founded in Venice in 2014 that connects families, museums, schools and companies. For businesses it designs tailor-made programmes along four pillars: 9 macro-sectors and 33 activities, each with its own Impact Score and a report for the sustainability statement.
The programme for companies
It is the name of the Kid Pass programme for companies and carries the colours of the four pillars: For the People, For the Culture, For the Future, For the Planet. Its activities look to three frameworks.
ESG criteria and DE&I policies 
Sustainable Development Goals, 2030 Agenda 
European Youth Goals The SDG and Youth Goals logos are used only to indicate the goals: they do not imply endorsement by the United Nations or the European Union.
Choose where to start
With Kid Pass we design value ecosystems through transformative experiences, cultural partnerships and impact projects that help organisations, institutions and companies reach their goals, generating concrete benefits for people, families and territories.
3.4/5 Average pathway Impact Score
Suggested pathway 5 activities
Suggested pathway 5 activities
Suggested pathway 4 activities
Suggested pathway 5 activities
Suggested pathway 5 activities
Suggested pathway 5 activities
Suggested pathway 5 activities
Suggested pathway 4 activities
Suggested pathway 4 activities
Suggested pathway 4 activities
Why companies choose Kid Pass
Over 130 cultural institutions, from MUSE in Trento to Città della Scienza in Naples. In 2025, 113 museums in Kid Pass Days and 78 venues in Avventure tra le Pagine: your programme reaches families where they already are.
A dedicated Impact Manager, an annual Impact Report referenced to the GRI Standards 2021 and ISO 26000, SDG mapping and a six-dimension Impact Score for each of the 33 activities.
Rai Kids and Rai Radio Kids as media partners, 96 press mentions in 2025, 670,000 active users on the portal, 22,584 families on the newsletter and a quarterly digital magazine.
How a partnership works
Browse the 33 activities by pillar, goal, delivery mode and investment tier (Smart, Select, Signature). Each sheet shows duration, audience, venue and a six-dimension Impact Score.
Fully Customized, Ready2Go or Co-created: the Kid Pass team builds the programme with you, with network venues, facilitators, materials, communication and press office.
You receive the programme report: indicators, participants, SDG mapping, GRI and ESRS references, photo and video material and testimonials, ready for your sustainability statement.
For those who prepare the sustainability statement
Every catalogue activity is already linked to the standards your report uses: GRI disclosure 413-1 (local community engagement) appears in 20 of the 33 activities, together with 11 SDGs and 5 ESRS standards.
Participants, employees and families involved, hours of activity, schools and territories reached: collected and consolidated by the Kid Pass Impact Manager.
no. · hours · % · territories
The 33 activities contribute to 11 SDGs of the 2030 Agenda; the 2025 Report identifies a main contribution by Kid Pass to SDGs 4 and 10.
SDG 3 · 4 · 5 · 8 · 9 · 10 · 11 · 12 · 13 · 16 · 17
References to disclosures 413-1 (local communities), 2-29 (stakeholders), 404-2 and 404-1 (skills and training), 401-2 (benefits), 406-1 and 405-1 (non-discrimination and diversity).
GRI 413-1 · 2-29 · 404-2 · 401-2 · 406-1 · 405-1
Evidence for S1 Own workforce, S3 Affected communities, G1 Business conduct, E5 Circular economy and E1 Climate change.
ESRS S1 · S3 · G1 · E5 · E1
Photos and video, press review, testimonials from participants and partner institutions: for the report and for internal communication.
photo · video · press
Flagship format · Tour Iconico 2026
The Tour Iconico 2026 takes Kid Pass family events to six Italian cities and, for the first time, abroad: to Graz, at the FRida & freD children’s museum. Next stop: Naples, 25 October 2026.
01 Held
STEP FuturAbility District
02 Held
La Casa di The Human Safety Net
03 Held
MUSE – Museo delle Scienze
04 Held
Explora – Il Museo dei Bambini di Roma
05 Next stop
Città della Scienza
06 Coming up
MAUTO – Museo Nazionale dell’Automobile
07 Coming up
FRida & freD
2014–2026
Source for 2014–2025: Impact Report 2025, “History and main milestones”.
Recognition received by Kid Pass
Awards, memberships and milestones: from the first start-up competitions in 2015 to becoming a Benefit Corporation in 2025.
Marianna Vianello is one of the six finalist entrepreneurs. The final takes place on 5 November 2026 at the Unione Industriali in Turin.
Source: TouchpointMembership of the global network of about 120 children’s museums and cultural organisations in 40 countries; workshop at the annual conference in Liverpool (25–28 November 2025).
Source: Impact Report 2025Kid Pass becomes a Benefit Corporation: the first Impact Report is prepared under Italian Law 208/2015, paragraph 382.
Source: Impact Report 2025Kid Pass among the 10 winning projects in the Digital track, out of 900 applicants.
Source: Impact Report 2025Marianna Vianello with Kid Pass wins the Startup Program as Female Tech Founder.
Source: Startup Business
The awards Kid Pass gives
As a reference point for family audiences, Kid Pass recognises the cultural institutions and destinations that invest in welcoming, accessibility and quality.
Since 2024
Created for the tenth anniversary, it is the seal of excellence for cultural institutions that welcome families with continuity, accessibility and quality. 13 institutions have received it so far:
Since 2026
The national award for family-friendly destinations. The first edition was presented on 25 September 2026 at WTE – World Tourism Event in Assisi: Forni di Sopra wins, with Palermo and Alpe Cimbra on the podium.
The jury included Kid Pass and Kid Pass Tourism experts, the WTE management, the editor-in-chief of Touring Magazine and the paediatric specialists of Policentro Salute in Milan.
News from Kid Pass Società Benefit
At WTE – World Tourism Event in Assisi, Kid Pass presented the first Kid Pass Tourism Award – Destinations: Forni di Sopra wins, with Palermo and Alpe Cimbra on the podium. The jury included Touring Magazine and the paediatric specialists of Policentro Salute in Milan.
Read on Nordest24
Kid Pass’s CEO is one of the six innovative entrepreneurs in the final, for turning cultural participation by children and families into measurable social and ESG impact metrics. Final on 5 November in Turin.
Read on Touchpoint
Upcoming ·
On 25 October the Tour Iconico reaches Città della Scienza in Naples. Next come MAUTO in Turin (15 November) and the first international stop, at FRida & freD in Graz (6 December).
Full news, events and partner calls are on the Kid Pass Società Benefit LinkedIn page.
Frequently asked questions
Can’t find your question? Write to us using the form below.
Kid Pass is an ecosystem founded in Venice in 2014 that connects families, museums, schools and companies: a portal, a magazine, national museum events, educational projects, e-learning and family tourism. Since 2025 it has been a Società Benefit (Benefit Corporation): common-benefit purposes are written into its articles and it publishes an annual Impact Report referenced to the GRI Standards 2021 and ISO 26000.
With a tailor-made programme chosen from the 33 Growing Better Together activities, organised in 4 pillars (For the People, For the Culture, For the Future, For the Planet) and available as Fully Customized, Ready2Go or Co-created; by taking part in national formats such as the Tour Iconico, Kid Pass Days and Avventure tra le Pagine; or through the Corporate Membership.
Yes. Every activity is mapped to the 2030 Agenda SDGs, to GRI disclosures (for example 413-1, 404-2, 405-1, 401-2) and to the ESRS (S1, S3, G1, E5, E1). The programme ends with a report with indicators, participants, photographs and testimonials to use in your sustainability statement and communication.
Activities come in three investment tiers: Smart (€), an agile solution that is easy to activate; Select (€€), a curated, structured and customisable experience; Signature (€€€), a distinctive, highly customised project. The quote is built after a first meeting.
It is the 1-to-5 rating the Kid Pass team gives each catalogue activity on six dimensions: employer branding, engagement, community building, family engagement, ESG impact and communicability. It helps compare activities and build a balanced programme.
Across Italy. In 2025 Kid Pass Days involved 113 museums and cultural sites in 15 regions, and Avventure tra le Pagine 78 venues. The Tour Iconico 2026 stops in Milan, Venice, Trento, Rome, Naples, Turin and, for the first time abroad, Graz. School projects are activated in the territory chosen by the company: overall, Kid Pass educational projects have involved 450 primary and lower-secondary schools and 24,000 pupils (cumulative figure, source corporate.kidpass.it); in 2025 alone, information kits reached 560 schools (Impact Report 2025).
According to the 2025 Impact Report: 670,000 active users on kidpass.it, 22,584 families subscribed to the newsletter, 113 museums in 15 regions in Kid Pass Days, 133 Avventure tra le Pagine events, 43 inclusive events with sign-language interpreters, 560 schools reached with information kits and 96 press mentions.
Request a meeting
Tell us your ESG and people goals: we will come back with a first proposal built on the 33 Growing Better Together activities, with Impact Score and reporting plan.
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