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About us · Kid Pass Benefit Corporation

A bridge between companies, families and culture.

Kid Pass was founded in Venice in 2014 by Marianna Vianello with Andrea Veronese and Nicola Maghini, to bring families, children and schools closer to cultural heritage. Today it is a national ecosystem — portal, magazine, museum events, school projects, e-learning and family tourism — and since 2025 it has been a Benefit Corporation.

founded in Venice
2014
team members
26
women in the team
76.9%
Benefit Corporation
2025

Team size and composition at 31 December 2025, from the Impact Report 2025.

Group photo of the Kid Pass team
Two Kid Pass team members hugging and smiling

Mission

Culture as social infrastructure.

Kid Pass makes the encounter between families and cultural opportunities simpler, more continuous and of higher quality, and helps museums, schools, institutions and companies build more accessible, inclusive and participatory languages, formats and tools. Children are not marginal recipients: they are protagonists.

  • Make culture more accessible and inclusive for families and minors
  • Promote quality educational experiences based on participation, discovery and active engagement
  • Support children’s cognitive, creative, relational and social development
  • Foster the evolution of cultural and educational formats for family audiences
  • Strengthen the networks between families, schools, museums, institutions, companies and territories

Kid Pass’s role in the cultural system

  • Access facilitator It simplifies the relationship between families and culture and reduces the fragmentation of the offer.
  • Experience enabler It turns a visit into a moment of connection, learning and shared discovery.
  • Innovation catalyst It encourages museums and institutions to develop new languages and formats for children.

2014–2026

Twelve years of milestones, awards and new formats.

Source for 2014–2025: Impact Report 2025, “History and main milestones”.

    • Kid Pass is founded in Venice
    • Launch of the kidpass.it information portal and the social community

    • First edition of Kid Pass Days
    • Among the 10 winning projects of UniCredit Start Lab in the Digital track, out of 900 applicants
    • Marianna Vianello wins the MIP – Politecnico di Milano Startup Program as Female Tech Founder

    • First educational projects in schools, with edutainment formats curated by Kid Pass

    • First edition of Avventure tra le Pagine – Reading at the museum

    • Launch of the Kid Pass Edu e-learning platform and the Digital Summer Camps
    • First streaming reading marathon of Avventure tra le Pagine

    • Libri d’Acqua: first edition of the programme with Ocean Space, Venice

    • Kid Pass Magazine, a quarterly digital publication, is launched
    • First original podcast series produced by Kid Pass

    • Kid Pass Days, 10th edition: the tenth-anniversary milestone
    • The Cuore d’Oro award for cultural institutions is launched
    • First Tour Iconico, in 6 Italian cities
    • Inclusive project within Avventure tra le Pagine
    • First Kid Pass Cup in educational robotics

    • Kid Pass becomes a Benefit Corporation (Società Benefit)
    • The Kid Pass School portal and the Kid Pass Tourism concept are launched
    • Kid Pass joins Hands On! International Association of Children in Museums
    • Kid Pass Days, 11th edition: 113 museums in 15 regions

    • First Impact Report (year 2025), referenced to the GRI Standards and ISO 26000
    • Tour Iconico 2026, with the first international stop in Graz
    • Kid Pass Tourism launch and first Kid Pass Tourism Award at WTE Assisi
    • Marianna Vianello among the six finalists of the GammaDonna Award

The Kid Pass ecosystem

Many souls, one purpose.

From the newsroom to events, from schools to tourism: each Kid Pass area speaks to a different audience with the same goal, making culture accessible to children and families.

The team

The people behind every project.

26 team members across founders, impact, events, editorial and creative roles, in Veneto, Lombardy, Liguria, Lazio and remote.

Kid Pass on LinkedIn (opens in a new window)
Portrait of Marianna Vianello

Founder and CEO

Marianna Vianello

She founded Kid Pass in Venice in 2014 with Andrea Veronese and Nicola Maghini. In 2015 she won the MIP – Politecnico di Milano Startup Program as Female Tech Founder; in 2026 she is one of the six women entrepreneurs shortlisted for the GammaDonna Award. She leads Kid Pass, a Benefit Corporation since 2025.

LinkedIn profile of Marianna Vianello (opens in a new window)

  • Marianna Vianello

    CEO & Founder

  • Andrea Veronese

    Co-founder & CFO

  • Luca Severgnini

    Event Manager & Partnership

  • Giorgia Ghezzo

    Marketing Manager & PR

  • Daniela Pavan

    Impact Manager

  • Pamela Bettiol

    Tourism Partnership Manager

  • Teresa Scarselli

    SMM & Editor

  • Paolo Fizzarotti

    Magazine Editor-in-Chief

  • Angela Siracusa

    Web Content & SM

  • Stella Nosella

    Magazine Managing Editor

  • Ariele Pirona

    Graphic Designer

  • Rossana Mantese

    Education & Events

  • Ilaria Tonetto

    Press Office

  • Alessia Berti

    Creativity & Innovation

  • Francesca Calovolo

    Education & Events

  • Stefania Balzarotti

    Video & Art

  • Rudy Vianello

    Digital

  • Alessandra Gobbo

    Press Office

  • Valentino Villanova

    Comics & Marketing

  • Valentina Vanasia

    Graphic & Illustration

  • Erika Spironello

    Tourism Specialist

  • Maila Nuccilli

    Editorial Contributor

  • Elena Ferrarese

    Editorial Contributor

  • Valentina Turchetti

    Editorial Contributor

  • Antonella Scambia

    Editorial Contributor

  • Maria Sogaro

    Editorial Contributor

The team also includes the Kid Pass Magazine editorial staff, with its Junior Editors.

How we work

A distributed team, together in museums.

At 31 December 2025 Kid Pass had 26 team members, 76.9% of them women. In 2025 it invested 32 hours of training in tourism marketing for the launch of Kid Pass Tourism and in December it held a team-building day on shared values.

Where the team works

  • Veneto head office 15
  • Lombardia Milan hub 5
  • Liguria remote 2
  • Lazio in Rome 1
  • Other regions remote 3

People and training

26 team members: 20 women and 6 men. 32 hours of in-person training in 2025 for 4 people; in 2026 the programme extends to ESG, impact measurement, Creative Problem Solving and AI.

GRI 401-1 · GRI 404-1 · GRI 404-2

Registered office

KID PASS s.r.l. Società Benefit
Via delle Industrie 19/b, 30175 Venezia (VE)
VAT no. 04216110272
info@kidpass.it

Full company details

  • The Kid Pass team working in small groups around a table, with cards and markers
  • Three Kid Pass team members smiling, seated in a circle
  • Kid Pass colleagues working around a table with sheets and markers
  • Kid Pass colleagues talking during a meeting
  • Two Kid Pass team members laughing during a meeting

In the press

96 press mentions in 2025.

Source: Impact Report 2025 (40 for Kid Pass Days, 56 for Avventure tra le Pagine). Some articles, including recent ones:

Let’s work together

Bring Kid Pass to your company.

33 impact activities for people, families and territories, with a report ready for your sustainability statement.

Request a meeting Explore the 33 activities